About MSD

A global sourcing and integrated solutions platform, established in 2018.

Who we are

MSD Trading Company Ltd. was established in 2018 and operates under the MSD General Trading identity. We connect customer requirements with international supply networks — and manage everything between the first request and the final delivery.

Our work is organised into seven business divisions, from healthcare and engineering to agriculture, technology, energy, food and integrated project supply. Each division focuses on its own sector; all of them share the same sourcing, procurement, quality and logistics discipline.

Legal name
MSD Trading Company Ltd.
Identity
MSD General Trading · 默沙德贸易
Established
2018
Bases
Muscat and Khartoum

Built on connection.

The MSD symbol is made of intertwined forms — each one passing over and under the next. It stands for what we do: connecting, integrating and keeping supply moving between partners who would otherwise never meet.

  • Connection
  • Integration
  • Movement
  • Continuity
  • Global business

One approach, every requirement.

Whatever the division and whatever the size of the order, the work moves through the same five steps — each one holding the next together.

  1. Source Find the manufacturers and suppliers who can meet the requirement.
  2. Verify Check capability, specification and documentation before committing.
  3. Procure Negotiate and place the order on clear, agreed terms.
  4. Coordinate Align quality, documents and logistics across every party.
  5. Deliver Hand over complete, on the agreed terms, at the agreed point.

What we do.

Each division is a business in its own right, focused on one sector and backed by the same sourcing, quality and logistics discipline.

All divisions
  1. 01 MSD Medical Healthcare & Medical Supplies
  2. 02 MSD Engineering Oil & Gas, Energy & Industrial Solutions
  3. 03 MSD Agriculture Agricultural Products & Machinery
  4. 04 MSD Technology & IT Technology, Networking, Computing & IT Solutions
  5. 05 MSD Energy Solar Energy, Power Saving, UPS & Energy Storage
  6. 06 MSD Food Food & Agricultural Production
  7. 07 MSD Trading & Integrated Solutions Construction, Electromechanical, Security, Smart Technologies, Furniture, Interior & Energy

Building the next generation of global trading.

Industrial port cranes at twilight

Global trade is changing. Buyers in emerging markets need more than a price list — they need partners who understand specifications, manage risk and stay accountable from the first request to the final delivery.

Our ambition is to be that partner: the bridge between global supply and emerging-market opportunity.

Strategic priorities

  • Deepen access to international manufacturers and supply networks.
  • Build specialist capability inside every division.
  • Strengthen our presence across Africa, the Middle East and the GCC.
  • Grow long-term partnerships with clients and suppliers alike.

Where we work from.

23.59° N, 58.38° E

Muscat

Sultanate of Oman

Our base for the GCC and the wider Middle East.

Office address line, Muscat

+968 0000 0000

15.50° N, 32.56° E

Khartoum

Republic of Sudan

Our base for Sudan and African markets.

Office address line, Khartoum

+249 000 000 000

Trade with purpose. Partner for growth.